Travel being cheap is good. You don't get on a plane for the experience of being on a plane, it's to get to the destination without losing time * money on the way.
Rich people have higher security needs, which is one of the reasons they don't fly coach.
Of course, sometimes they do get places a lot faster on private jets.
That's possibly one of the best "fooling you while telling the truth" in print.
Just think of the travel experience of the poorest consumers versus the richest.
(The trick in the Coke thing is the petitio principii that you'd want to drink it.)
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