Microsoft is already sort of just, doing both while keeping retailers within that loop with Xbox All Access which includes cloud gaming - https://www.xbox.com/en-US/xbox-all-access
If you want to buy a console off the shelf you have to compete with other buyers, but sometimes there's a separate pool of consoles reserved for Xbox All Access subscribers.
Subscribing to it isn't something you should really do if you're intending to flip the console and it's harder for scalpers to scale up. It requires a credit check and on-going payments, plus it includes Game Pass Ultimate which cannot be resold as it's part of the cost of the subscription which could eat into scalper profits. Attempting to scalp through Xbox All Access is probably a losing proposition unless you were to go down darker more illegal paths.
Oh wow...I meant that half-joking. I played a lot as a kid but not so much in recent decades. I'm constantly surprised by the prevalence of DLC and add-ons any time I open up a modern game. In my memory a game system is something you throw into a plastic grocery bag and bike over to your friend's house where you try to reach around to screw the coaxial cable onto the back of their TV without knocking over the speaker on their parent's sound system. I can't imagine any kid getting access to a credit card for in-game purchases.
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