- Consoles in stockrooms are not making money for the retailer or the platform/brand/manufacturer.
- Sales figures (units shipped) are a marketing point. A product being so in demand that it makes the news is a free marketing campaign.
- Retailer got so many units to sell at a margin/price they already decided on. The fact that the stock moved out the door is a win already. Customers coming inside to find out that there are no PS5s are customers inside the shop.
- It seems likely that Sony/whoever may have some control over the pricing. Whether this is a formal agreement or a gentle suggestion, ignoring or breaking that deal would presumably (at least) sour the relationship.
- Surely the retailer that moves first would lose business to their competitors. I guess at that point, the competitor/s run out of stock and now the first mover is the scalper?
- If we're assuming that the retailers have some altruistic motive, they could implement strategies to combat the bots / buying en masse. This does not appear to be something they are interested in.
> Wouldn't it be better for everyone if the retailers adjusted the prices?
The people who are already priced out will be in the same situation, except now it's the "good guys" doing price gouging. The scalpers will have lost their business to the retailer I guess.
- Sales figures (units shipped) are a marketing point. A product being so in demand that it makes the news is a free marketing campaign.
- Retailer got so many units to sell at a margin/price they already decided on. The fact that the stock moved out the door is a win already. Customers coming inside to find out that there are no PS5s are customers inside the shop.
- It seems likely that Sony/whoever may have some control over the pricing. Whether this is a formal agreement or a gentle suggestion, ignoring or breaking that deal would presumably (at least) sour the relationship.
- Surely the retailer that moves first would lose business to their competitors. I guess at that point, the competitor/s run out of stock and now the first mover is the scalper?
- If we're assuming that the retailers have some altruistic motive, they could implement strategies to combat the bots / buying en masse. This does not appear to be something they are interested in.
> Wouldn't it be better for everyone if the retailers adjusted the prices?
The people who are already priced out will be in the same situation, except now it's the "good guys" doing price gouging. The scalpers will have lost their business to the retailer I guess.
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