The effect of this one time gift is temporary. The obvious overall goal is to gain longtime users, not short term gains by burning through free credits. The overall effect resulting in raised bids for current advertisers is negligible. Unless you have thousands of new adwords users opening up accounts, focusing their free credits towards the same term that is already competitive, then yeah, sure, ppc will increase a little.
You're running a small business, lets say you receive a credit of $100 to start an adwords account. You'll see from the adwords campaign a noticeable increase in traffic occurs, you can track phone calls from ad campaigns, and observe click-throughs to emails/sales received from running campaigns.
Great. Then you increase your budget to $1,000 a month on adwords, watch as pay-per-click supplements organic traffic that wouldn't otherwise be captured.
Beyond that, within the first month or so of having a new adwords account, Google (with a live and knowledgable rep out of Ann Arbor) personally helps you set up and optimize your campaigns (a service that predatory SEO and SEM experts typically gouge small businesses on). All of this is for free to help businesses understand how to use a tool that touches 65%? of users online. Disgraceful. How dare Google make money and put you in touch with consumers who don't know about your products or services.
You're running a small business, lets say you receive a credit of $100 to start an adwords account. You'll see from the adwords campaign a noticeable increase in traffic occurs, you can track phone calls from ad campaigns, and observe click-throughs to emails/sales received from running campaigns.
Great. Then you increase your budget to $1,000 a month on adwords, watch as pay-per-click supplements organic traffic that wouldn't otherwise be captured.
Beyond that, within the first month or so of having a new adwords account, Google (with a live and knowledgable rep out of Ann Arbor) personally helps you set up and optimize your campaigns (a service that predatory SEO and SEM experts typically gouge small businesses on). All of this is for free to help businesses understand how to use a tool that touches 65%? of users online. Disgraceful. How dare Google make money and put you in touch with consumers who don't know about your products or services.
reply