I find it hard to try to blame the cigarette (or any) companies in a world where maximizing money is encouraged. Don't hate the player, hate the game. I'm not trying to justify anything, but there would be another tiktok instantly exploiting the opportunity if tiktok would vanish.
I'm perfectly happy blaming people for doing immoral things even though they are legal. "I'm doing it unless someone stops me" is not a mark of morality.
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