There's a bigger joke here. They are asking people WHO ARE ALREADY NOT KNOWLEDGEABLE ENOUGH TO ADD A WIFI ENCRYPTION to change their network SSID. I think .01% of the population will benefit.
I don't think so. While the data collecting was one snafu that hit a smaller set of people with WIFI routers, the bigger story unveiled was that Google created a huge database of (SSID, Router MAC, location) regardless of wifi encryption.
The issues got conflated. This whole thing came to a head when it was discovered that Google was inadvertently capturing stray packets as it drove by. Of course, Google doesn't want nor need bits of your stray data, but it became a story about reading your private messages.
The solution to not wanting to be mapped, is Google's Opt-Out procedure. The solution to not wanting other people to read your wireless data, is to properly use encryption.
Naturally opt-in < opt-out.
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