Saying they abandoned Facebook is not really accurate, it isn't like the same cohort had Facebook accounts and then left. More accurate to say that Facebook is no longer attracting new teen users at nearly the rate they used to.
If you had asked me a couple of years ago, I would have thought the same about Snapchat but about 2 years ago my teen daughter started using it. It is by far the most commonly used messaging service for her and her friends. She participates in a sport that leads her to traveling a good deal and meet teens from around the US. When she meets someone she wants to keep in touch with exchanging Snapchat info is how they do it.
reply