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I'm really curious the calculation here. That's a lot of money, and I'm certainly glad they're doing it, but feels both out of character for Google, and I'm surprised they have the budget allocated to just "doing the right thing". What goodwill is this saving that they aren't burning by shutting down Stadia?


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I think it saves a ton of goodwill. Yes, you’re taking a platform from people, but it’s much better to not take their money too. Nobody is losing their livelihood, it’s a gaming service that can easily be replaced.

Does it though? It doesn't seem to be in keeping with how the rest of Google functions with their general lack of care, customer service, or recourse on anything. It also don't paper over the fact that they killed a service that, just 3 months ago they said wasn't being shut down.

If there was some new Google paid service that I cared about coming out, I'd still be hesitant that this refund is some sort of fluke and not a standard practice, and avoid giving Google money for something they're likely to kill in a couple years.


If this is for goodwill, they have to start somewhere.

Google hasn’t remained the same company through its history. Like when that CFO came in and reduced moonshot projects and maybe general expenses a lot. Which was a radical departure from their past.

Maybe Google is realizing they can’t keep being this cold company forever.

Or! Just like you I agree this one time doesn’t get me to trust Google not shutting things down with no recourse. It would have to be done a few more times.


I don’t disagree with that, but I think it’s somewhat orthogonal. If you pay people back, the general reception is now “eh, assumed this was going to happen. Glad I’m not out hundreds of dollars.” compared to fire and pitchforks if there’s no refunds. Google already has the rep for shutting things down. This doesn’t really move the needle besides showing that they will at least financially compensate your loss.

I'm hesitant to claim exceptionalism, but history supports the claim that gamers are (a) quick to claim umbrage, (b) VERY vocal on social media, (c) have a LOT of free time to shitpost, (d) have long memories, and (e) are a younger demographic (aka future consumers).

Maybe that was communicated to Google leadership and "Let's pay to prevent everyone from hating us" was the cheaper option.


Perhaps, but I wonder if that class of gamers you're talking about is the target/actual audience for Stadia. The folks I knew who had/used Stadia were a lot more casual and non-traditional gamers, since why would you pay for an online streaming game service when you already own consoles or a robust PC?

It's not like Google has a good rep in that community already, given how much pretty much everyone on Youtube, and especially in its gaming community, complains about YT constantly. There's a reason most gaming folks are on Twitch more than Youtube and have to be bribed massively to move over to YT.


A lot of gamers are the sort of people that flame a developer of a bad game they never even bought/played in the first place. Attacking corporations is itself a sort of game they enjoy, having a personal stake in the fight isn't necessary for them.

Sure, but what I'm saying is that "lot of gamers" in my experience is the type to flame Stadia without playing or buying it anyway. I highly doubt the overlap of the population of /v/ and Stadia owners was that large, but maybe I'm wrong.

>why would you pay for an online streaming game service when you already own consoles or a robust PC?

Lots of reasons come to mind, but the biggest ones for me were portability (playing my games at max settings while traveling, at friends' houses, at work, at coffee shops, etc), the ability to play on whatever device I wanted (usually laptop or TV depending on the game when at home, but I also played a lot on phone/tablet while travelling), and to a lesser extent some smaller perks like using less battery life / hard drive space / time updating / etc than the native alternative.

In other words, if I have the choice between playing the same game on my desktop (strictly in my office) or on the couch (or wherever else I want to be), I'm always going to pick the latter.


I guess they're keeping the subscription fees for those who subscribed, not sure what percent of their revenue that would have been. All in all the total sales are probably paltry relative to the investment they've made in it (though surely they'll find other uses for the servers and tech), so it's not a big sacrifice to give that back to avoid anger and lawsuits

I dunno, Google has never really seemed to care about consumer anger and lawsuits. Like I said, it's a welcome change, and I'll be happy if they keep up this new pro-consumer attitude, but this feels a lot more like a weird one-off than a new policy or commitment.

Perhaps it isn't that much money...

But if it wasn't that much money, then it wasn't that many people who would be upset about not getting a refund, which for a company with the cashflow that Google has feels like not worth not pissing off.

Those "not that many people" would have been very angry and very vocal though.

Ok.

1. Gamers are particularly vindictive

2. Highest probability of any product shutdown of this exploding "don't even bother, Google will just shut it down in a few years" into broad public consciousness

3. It's an enormous market and they know they'll want to try again

4. It's probably not that much money, relatively speaking. I would be surprised if I knew more than one or two other people who'd ever even heard of Stadia


It's not out of character. They did exactly the same thing for "Google Offers," the old Groupon competitor from a decade ago. They refunded ALL of the purchased deals, even the ones that had been redeemed.

Dang, Groupon is a name I haven't heard in a while. I just looked and they're still going somehow?

IPOed at $522.20, now down to $8.76. Took $1.4b in investment, now worth $265m.


12 years ago, Google offered to buy Groupon for $6 billion and Groupon declined. Those were the second and first dumbest business decisions I've ever heard of, respectively.

lol, surely.

People were extremely cautious about stadia from day 1 because while Google may be the single most capable company of actually making cloud gaming workable, this specific product required a lot of money input that had a fairly good chance of being completely wiped out based on Google's track record.

With this, next time there's a product that has a similar risk to the consumer, people will be saying "yeah it might get shut down, but look at what they did with stadia"


The simple answer is that it's legal hedging. They don't want anything related to this closure of Stadia to lead to a lawsuit that might impact the concept of software licensing, particularly in the EU. This is a move out of pure self-interest (not that I see anything particularly wrong with that).

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