I agree with your points, except I don't agree with 'irrationally resisted'. If we take it at face value that someone does something (ie, own their own car) with clear alternatives available (ie, using shared cars) the behaviour is rational. It mightn't seem right on a cost-per-mile basis, but then it just shows that people place value in other things above and beyond cost-per-mile.
Wanting to own your own car even though it is more expensive than the alternatives is no different to wanting to buy designer clothes at 10 times the price of wal-mart offerings. You might call them irrational, but clearly the person making the free choice finds value in the proposition, thereby, as far as they are concerned, it is rational. In fact, we hear people rationalising it all the time.
Wanting to own your own car even though it is more expensive than the alternatives is no different to wanting to buy designer clothes at 10 times the price of wal-mart offerings. You might call them irrational, but clearly the person making the free choice finds value in the proposition, thereby, as far as they are concerned, it is rational. In fact, we hear people rationalising it all the time.
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