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> So what is the difference between Musk and the previous shareholders? The main difference is that Musk put an enormous cost on the business which will be borne by twitters users and advertisers, and that cost brings twitter nothing more than having musk as an owner.

> By himself musk may be no better or worse than the previous shareholders. But just for him to rule over twitter is going to cost twitter a lot of money that will probably reduce the quality of the service.

It seems to me that his product-focused ownership (remember, he's a big user of Twitter) will either make it better or he will run it into the ground (due to naïvety and incompetence in this domain). Both seem like a win/win situation to me.

I think he has very strong incentives to make Twitter better because it is his stage, both for marketing his companies but also to stay int he limelight (ego).



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