I agree and would posit they already are facing a lot of turbulence.
As an aside it seems like Amazon is a bit of a sacred cow on hn. It's assumed it is some exceptionally well run company with an extremely promising investment future - but the reality of the past few years has exposed that hypothesis a bit. It is the first company to lose over a trillion dollars in shareholder value.
Further, much of their business strategy was copied by other .com companies during the dot com boom, and they pretty much all failed spectacularly. Pets.com is the notable example, which had investment from Amazon itself, the same "get big fast" mindset, and spectacularly collapsed.
It seems a lot of "what works for Amazon" doesn't actually work anywhere else for some reason. If you've had ex-Amazon managers enter your organization you've probably seen this first hand.
I was also practically laughed out of the room for suggesting that Walmart is many times a better e-commerce experience these days compared to Amazon, as if comparing Walmart to Amazon is a laughable proposition which only a fool would make. Well, I would challenge anyone reading this to actually use Walmart and come to your own conclusion. It's cheaper. Shipping is frequently faster. They have more selection in stock sold by Walmart. And frankly I don't see any reason to go back to Amazon after using Walmart for several months.
Amazon is going to lose it's shine more and more, and I think the turbulence they are already facing is just the beginning.
Back then (around 2005) they had a gorgeous, fast and clean website where everything you bought was actually from Amazon.
Now the website is slow, chaotic and full of sketchy vendors. I suppose they are forced to use AWS internally, which is also chaotic and underdocumented.
From the outside it seems that all of Amazon is a gigantic bowl of spaghetti code.
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