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Apple is extremely good at being a late mover in key markets. Few even remember MP3 players before the iPod or smartphones before the iPhone. Or look at how the smartwatch market changed after the Apple Watch was introduced.

They also have one of the world's strongest brands, with a lot of dedicated customers. They don't have to compete on price, so despite having 13% of the global phone market, they are making 75% of all smartphone profits: https://www.imore.com/apple-takes-75-smartphone-profits-desp...

I am not an Apple fan and own none of their gear, but even I can recognize how Apple would be a formidable player.

Those wanting more should look at two recent articles from Jean-Louis Gassee. One where he makes the pro case: https://mondaynote.com/apple-car-software-and-money-51f86a33...

And one where he makes the anti: https://mondaynote.com/apple-car-bad-idea-after-all-94689476...



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> Few even remember MP3 players before the iPod or smartphones before the iPhone. Or look at how the smartwatch market changed after the Apple Watch was introduced.

You say your not an Apple fan, but really sounds like you've been hanging out the Apple Store a bit too much lately.

> Apple would be a formidable player.

Hehe. Stop.


Those are all cold business fact. At the various times, I owned an Archos Jukebox, a series of Palm devices, and a Pebble, so I was paying attention to all of those markets as Apple swept in. I have never owned an Apple device, as I dislike their sealed-box, consumerist nature, and I thought Jobs was a gaping asshole. But despite my personal dislike, I can recognize that there are reasons they are the world's most valuable company (4x Tesla's value): https://companiesmarketcap.com/

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