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Spotify absolutely fit an access problem dead on: They're subscription, unless you can tolerate ads and various limitations*. Limits like not being able to control exactly what you're listening to (no beginning to end playback of albums, only shuffle), ads every 3-5 songs, playlists that were originally capped and again, only available on shuffle.

iTunes didn't improve on the physical store model any further than "now you don't have to get out of you chair to get new music." The DRM that wrapped around most tracks was frustrating enough for most people that the cost of the album didn't matter, you were better off going to a physical store, buying the physical CD, ripping it using iTunes to unencumbered ALAC/AAC and using it with iTunes or with other devices and apps.

Sure, people still used iTunes, but more for the fact that it was HEAVILY integrated with the Hot Shit Object, the iPod.

Spotify removed the barrier at the right time to succeed in the market. If you wanted to listen to Albums, you paid. But it was there, easy, no questions. You could just pop in and listen to That Single that just came out.

Most people who wanted ad-free music are going to be willing to pay for it. The rest, who are fine with radio-ish "I want to listen to the current top40" are fine with ads. It took Apple quite a while to come to near that, and they Only have a subscription model that isn't very well liked by its users.



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