> It’s no longer acceptable for engineers to invent a wholly novel user interface for every new product, as they did in the case of the automobile, partly because it’s too expensive and partly because ordinary people can only learn so much. If the VCR had been invented a hundred years ago, it would have come with a thumbwheel to adjust the tracking and a gearshift to change between forward and reverse and a big cast-iron handle to load or to eject the cassettes.