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$40 for a lobster roll is the starting point for the rip off. That's insane.

I just looked up the price of a Luke's Lobster lobster roll in NYC: $23-35 (not sure how/why the price varies). That's for a chain restaurant with a substantial real estate overhead, in a not-cheap city.

I've started noticing that food truck prices are becoming ridiculous, in general. They used to be cheap alternatives to restaurants, but no longer.



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