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Your examples are of cultural icons whose lifeworks were in music. It's possible that many who had not known of those music artists bought their albums after their deaths because they wanted to understand why people were grieving and perhaps people who were already fans bought more memorabilia since they miss the artist that they held so dearly.

But with Steve Jobs, it's unlikely that people think to themselves "Damn, who was this Jobs guy? Maybe I'll buy an iPhone/iMac to find out" since iPhones and Macs are not going to give them a connection to who Jobs was as a person. And compared to Lennon, Presley, and Jackson, Steve Jobs is less of an icon for the general public. Most people know Jobs as that Apple guy, but fewer actually know who he is and what he did. I have a teacher that thinks Jobs worked with Paul Allen and founded Apple when she really means to say Steve Wozniak.



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