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Makelogo.ai: From idea to $65,000 exit in 3 months (jeannen.com) similar stories update story
48 points by tagawa | karma 5284 | avg karma 7.34 2023-03-12 19:00:50 | hide | past | favorite | 48 comments



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$0.79 - $1.66/logo seems really high for AI-generated pics. I think it should be like $10 for 100 logos. Maybe $6 for 50. Bundles less than 20 are too small; AI image generation isn't that good yet.

The app generate from 10 to 60 previews, and you can pick 2-6 to convert into HD

Is calling it GTP a meme now?

The overall lack of editing made this blog post extremely hard to finish. Sorry, I realize it's an ESL poster. But feeling like I'm reading a lazy vomit-post on top of the fact that this is entirely a hustle-porn self-brag is too much narcissism at once.

I write the posts for myself & don't do editing, I just wrote what was in my mind at this current time

Fair, sorry to be harsh. It's clear now you didn't post it here yourself.

Yes haha, I made a post on Twitter about the sale and it ended up being super popular, so I think someone found my blog post and posted it here

So, this person was working basically non-stop for 3 months to make 65k. Working 12 hours a day for 90 days would yield an hourly rate of roughly 60 USD. Not sure this is sustainable or worth it in the long run.

Depends on where they live I guess. Cost of living has a big impact. In some places 65k is several years' income, in a few it's enough to retire on.

> a few it's enough to retire on.

Assuming a 4% safe withdrawal rate, 65k gives you 2600 USD an year. Moving to a country where that is enough to retire on will mean a significant reduction in standard of living.


Assuming you didn't start out there

The blog mentions Bali.

If you enjoy it, it is like playing games for 3 months and make 65k.

They live in Bali, avg monthly wage is around $900. In that context it sounds pretty good.

Average across the populace? Or average among IT professionals?

Hey! Op of the blog here

To give additional context, I worked non-stop for one month to make the app

Other 2 months were pretty chill, I did marketing mainly, which didn't took all my time :)

But before that, I worked non-stop for 6 months or so, I learned to code in May and was learning + making apps to learn non-stop from May to January


Props to you. I'm impressed of what you were able to accomplish in such a short time. :)

Hehe, thanks a lot! Prioritization is key, I didn't wasted time on unnecessary things!

You're a Savant! (clapclapclap!) Keep inspiring us.

Thanks!!

I think the logos it generates are fun to look at, and probably useful as inspiration or even as a final logo for some smaller projects.

I find the writing style a little bit annoying, like reading 3:30am discord message from one of the people I mentor, but I understand it was written as they developed the product? Maybe some editing would have been nice. Maybe using a thesaurus to find some other swearwords to keep it fresh (I'm only half joking).

There is something in there which definitely confirms some beliefs I personally had about people who make such kinds of "startup-y" closed source products. Consider the following quotes from the article:

> I’m trying to convert a curl I found into an Axios function

> some tweaking using chatGTP

> hour spent trying to convert TWO LINES OF PYTHON INTO NODE.JS [...] GTP chat can’t even do it

> spent 1 hour doing research and using GTP to convert the Python code [...] into node

- Commit messages such as "aaazaez" and "aaa"

> I even was able to fully set up AWS S3 using ChatGTP

> sold the app for $65,000

The next few paragraphs may be a little harsh, but I can't help it.

The most surprising part to me was the absolute lack of explanation or even basic excitement about the inner workings of the AI, or any of the technical details in general. To me, this demonstrates a lack of understanding, or even interest, in the core tech of their product. Being able to explain something is generally the number one sign someone understands what they're doing, and this article does nothing but brag and admit to simply feeding everything to ChatGPT.

It confirms my belief that some of these startup-y products, with their shiny UIs, are likely complete and utter horseshit in terms of testability, readability, and likely only work at all because of very lenient tooling and a lick of luck.

There are a lot of things one could have spent time on during the development of such a product, but really, it shouldn't be "converting python to node" for multiple hours, especially when the core AI part took ~5 hours. It's easy to say when you, like me, have never launched a product that made 65k, but it also is not something you (the possibly unqualified reader) should base your workflow off of.

It's very impressive that it worked for them, and that they were able to capitalize on it, and I think 65k can be a load of money depending on where you live. Don't let this cloud your judgement in thinking you can build a high quality app that will actually last more than one major dependency update into the future.

Whoever bought it for 65k either 1) has the money to throw away, or 2) got shafted.


Mainly wrote the blog for myself, so I don't put any formatting or try to make it looks nice haha

I don't give much details about the AI part because it would have been dumb to make a how-to showing how people can replicate the app

And yes, my code is prob terrible, I learned to code last May, I'm fine with it, as long as the app works

As for the buyer, I'm under NDA so I can't give details, but he has a very good vision for the app and the skills necessary to improve it. It's faster to buy an app already generating revenues and with data than starting one from 0


> I'm fine with it, as long as the app works

For how long? That’s the crux of the question. If you don’t know what you’re doing and your code “is prob terrible” the app will break in unexpected ways which are hard to diagnose and fix. If you were a carpenter, would you be proud to sell a chair which held up the two or three times you’ve sat on it but which you can’t confidently say won’t break in six months when your client’s spouse is using it?

If you ever wonder why software today is terrible, that’s a big part of it: people throwing stuff at the wall until it kind of works instead of taking care to make it good and correct which isn’t that much extra effort.

You’re far from the only one doing things that way. And that’s a shame, because we’re all worse off for it.


App haven't crashed so far, so, I'd say it's doing fine!

I was pretty clear when I sold the app that it needed lots of improvements, and that's why I didn't listed it for more (x2.5 total revenues), the buyer know that

And no, I never wondered why software today is terrible, I'm not a dev, and I'll never be, I'm just a guy who learned to code.

But it's good, it means there is a market for people who like "taking care to make it good and correct", and I'll never be able to compete there. Let customers choose :)


If you watched Silicon Valley (the series), there is a line where one of the veterans asks Richard what the product of the startup is. Richard is a bit confused but fails to answer correctly. The veteran (Jack Barker) corrects him that the product of the startup is its stock. Richard was shocked for a while.

This guy is not a software developer and might not be interested in becoming one (he straight jumped into AI). However, he is definitively a skilled seller and despite his lack of a good command of the English language, he was able to compile some garbage with minimal technical knowledge and sell it for $65k.

Welcome to Web 4.0.


I feel like due to chatGPT the software world will see lots of money-grab schemes and low-effort garbage. Pretty sad, we have enough of that already.

Not anymore than it has already imo.

Thats pretty cool, its good that you exited, I currently use Midjourney’s AI for my logos instead of paying someone a few hundred bucks on fiverr and waiting a week for the first draft.

I just prompt Midjourney “in style of logo”

I also pay $8/month but only because I believe I’ll render that many things, which hasnt currently been true

But does this export as vector? That could have value. If not, your app is something my mom could use, while midjourney is not. because she would have to “learn” discord and lose interest far before that.


Yes, Midjourney is amazing for that, such a shame there is no API haha

And yes, the app render vectors :)

Agreed on the "mom" part. Tbh anyone could generate logos using different AI models, but the main point of the app is to offer a simplified experience


Websites that spit out “logos” are a dime a dozen. What all of them fail to understand is that a logo is not just an icon that you aesthetically like, it’s a communication tool. A logo is not for the CEO, it’s for the customers. These tools do a huge disservice to the businesses who pay for them by selling a bland generic icon which means nothing and has no personality. But then again, I no longer have the strength or will to fight against the poor design decisions of others. I’m glad I left that world.

Now it’s the era of the AI grift, where every low effort startup which can be made with AI will be made with AI. As long as there’s fast money to be made at the end, everything else is pushed aside. I remember when the norm was “I made this cool thing and had interesting challenges along the way”. Now it’s “I don’t really understand how I made this, but it made me money”.


I work in marketing and branding and I agree with you. But I think it should also be mentioned that the quest to distill complex meaning into a simple, memorable, scalable logo that also achieves many other specific brand objectives sometimes leads to delusions of grandeur.

Case in point, the now infamous 2008 Pepsi logo redesign manual:

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...


I launched more than 30 projects, some successful, other not, and I can tell you, when you're starting out, the logo does not matter at all. The name and domain either.

Once you have some validation, sure! But before that, bothering with a designer-tier logo is a waste of time & money. The app is aimed at small indie makers who don't have time/budget for a designer, but don't want a generic vector from flaticons and others :)


You’re contradicting yourself. If the logo doesn’t matter, then using a generic vector isn’t a problem. In fact, it is better than paying for any “logo maker” because it’s free!

I have no qualms with companies starting out and using something generic to make due, as long as they understand the difference. But the dozens of logo maker websites including yours all sell themselves as if they’re the same as a custom logo, and they’re not.

Also, the name and domain do matter. I’ve seen projects fail because they inadvertently named themselves after a negative word in another language.


I agree to disagree!

> a logo is not just an icon that you aesthetically like, it’s a communication tool

Some years ago my then-employer saw fit for me to be included in a meeting talking about the company's new logo.

I attended a presentation from a couple guys in marketing, who seemed to be quite proud of what they'd done. It was an hour-long presentation talking about how the relative merits of the subtle hues of blue and orange with oblique angles, versus green and white with rounded edges.

They freely admitted that in addition to spending two or three employee-weeks on this, they had used some...not exactly big bucks, but medium-sized bucks, on a consultant for a week, and felt the results were good and it was time and money well spent.

I then cogently pointed out that it only takes 20 minutes put the first letter of the company's name in the font, select colors and backgrounds, and draw a circle or a polygon or something around it. As proof, I showed my laptop; I'd opened up Inkscape within the first 5 minutes of the meeting and knocked out a perfectly serviceable logo in the next 20 minutes while they were talking about the psychology of the color purple.

I've never made a buying decision for a product in my life based on a logo. And putting this amount of time into the exercise was a foolish waste of time and money; we ought to be building features and documentation.

One of my closest coworkers within that company, who witnessed the whole situation, later explained to me that there is apparently a whole... something to logo design that I utterly and completely just don't get. I don't pretend to understand it, I suppose I felt like a deaf person might feel when someone tries to explain to them what music is.

This was a little bit fascinating, a little bit enlightening, a little bit horrifying, and also terribly confusing.

I didn't have to worry about it much though, because for some reason I was never invited to any future meetings about logos, website CSS, or other branding decisions :)

I'm tempted to ask parent (or anyone reading this) for resources that might help me better understand this world that I was told exists but I know nothing about. I'm actually not too sure if there are tutorials for my level that will help me, or if I'm so "deaf" that trying to learn this stuff is completely hopeless for me.


> I've never made a buying decision for a product in my life based on a logo.

I called a logo a communication tool, not a selling tool.

But rest assured, every day many many people buy something because of the logo and what it represents. Look no further than the fashion industry: premium brands have their logo plastered on their products in huge sizes or as a pattern because it signals to others a “status”. People buy known counterfeits because they look like expensive originals.

Remember when people badmouthed the iPhone 4S or the first SE because “it looks like a previous year phone” despite being technically superior in every way? Similar logic.

To be clear, I vehemently disagree with those attitudes. But they are real.

To have your logo in a physical product it needs to adhere to a number of technical characteristics. For example, it may need to be identifiable by shape alone, without colour, and not have thin lines because it will be embossed. When a logo is purely digital, some concerns are the same while others shift. For example, you may need it to work at tiny sizes for a favicon, or to display in a watch.

The role of a designer is to understand those necessities and deliver a result which can adequately accommodate them. Just like in software, there are tradeoffs to be made and you need to understand what those are to make something good.


I guess this is the new iteration in the “outsource the actual work to Philippines or India”-cash grab “startup”.

I don’t really think slapping a UI on someone else’s library and then pumping and dumping it is that impressive.

It's really not indeed

what does this mean?

23:30 Lol “quick test”.

Well, I found another way to make nice logos. It’s not what I planned at the begining but it will do the trick in the meantime I imagine. Bed, and tomorrow, let’s test the workflow.


I actually don't mind the style.

Yeah, I don't believe you sold this for $65k - sorry. You just slapped a website on an AI generator? That's not worth 65k? Also there's no single explanation or hype around the inner workings of the product, which makes this look like either utter nonsense or a complete cash grab.

Would be dumb from me to make a how-to guide to replicate it considering it was my only source of income, that's why I didn't put details about it

And believe me or not, it won't change much


Any more details on how you sold this for that amount of money?

Total revenues x2.5

but wondering how he or she found the buyer and settled?

I used Acquire.com

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