Elon is now trying the classic trick that big universities do: mix the rich and the notable in a way that the former can claim to be the latter.
It'll be interesting to see. For my part, the most embarrassing thing is watching people fall over themselves claiming they didn't pay for their checkmark.
But it is quite clear that among the set of people who cared about blue checks, they're no longer valuable.
> the most embarrassing thing is watching people fall over themselves claiming they didn't pay for their checkmark
This hasn't made sense to me. Isn't it more embarrassing that Musk is forcing the blue checkmark on people in order to make it seem more popular? Users aren't buying, and he's trying to astroturf support for it.
What's the "disproportionate reaction"? He literally says "Not a huge deal, but dishonest". And it's true: Twitter lied. Are you saying that pointing it out is unreasonable?
There's this weird narrative going around that people are "freaking out" about Musk paying for their blue check, and it's totally made up. The real reaction is just confusion. Who's ever heard of a CEO so desperate that he pays to make his subscription service look more popular?
They were always uncool. At best the blue check was useful at times (“this really is the CEO of BigCo”), but people who think they have “status” on Twitter have always been the worst of it.
However, now, the conflation of paid features and the blue check makes me reticent to pay Twitter for features I want because it’s bundled with so-called status I don’t.
Was it? It certainly seemed cool for many years. You only had to look at how much fanbases loved to see their favourite x get verified "at last". Not every community drags rising stars down by their ankles and instead celebrates success. Especially when you consider that their favourite x would now see supposedly well-deserved placement in the algorithm without spending on ads, and what's good for their favourite x is good for them as a trickledown effect, whether that's content, better products, or more art.
Success definitely seemed cool to consumers at the time rather than the old mentality of calling them "sellouts" in years prior. It usually meant decent press coverage, notability in some way (thus impersonation was damaging), or you'd hit 50 IMDb credits.
I do however agree that the current implementation of blue checks is absolutely meaningless and lends credibility to random people, as such, I don't browse Twitter anymore as the replies to tweets are full of "experts" claiming x without sources, but the blue check seems to convince a lot of people in terms of the weight of their argument if the stats on their tweets are anything to go by.
Blue checks were definitely uncool. Maybe people felt it showed they were serious or famous, but that’s always been uncool as well. “Twitter blue check” is used in a derogatory manner for someone that is self important and not a free thinker, and has been for years now.
> I do however agree that the current implementation of blue checks is absolutely meaningless and lends credibility to random people
This is the crux of it: anyone get get one now. It no longer means you are verified or a notable person, it now only means you bought the Twitter Blue subscription!
Sure, but now it will never have credibility. That's the tradeoff: either the check is discerning, or it is not. Musk agrees with you and thinks that Twitter should not be deciding who is "notable" or not, so now the check just means you are a subscriber. It will never mean anything more, because that's all it is.
To me you are cool if you consistently add things (to Twitter, or wherever really) that I’m glad I saw, without being self aggrandising, overtly or excessively tribal, etc. and without hidden or perversely commercial incentives.
I don’t want brands and influencers and celebrities. I don’t care how rich you are or what you’re in charge of. I want novelty, dialogue, curiosity, the odd hidden gem, and an absence of drama.
Surprisingly, given what some people would have you believe, I think Twitter delivers this fairly well if not perfectly, if you follow the right people.
The right people rarely have/ had blue checks (at least under the old model).
> I think Twitter delivers this fairly well if not perfectly, if you follow the right people
It certainly used to. But post-acquisition has been rough, and a lot of great folks have left. This will inevitably be a demographic thing. Does an exodus of x demographic mean Twitter is "dying"? No. But for me, it's largely no longer relevant to me. Even with 100,000+ tweets since Twitter launched, I never let go of my RSS feeds, and I likely never will. I've very little interest in Mastodon, not because it's not as-good as Twitter, but because it's a Twitter-like without fixing most of what wasn't great about Twitter.
Furthermore, most of who and what I'm interested in isn't on Mastodon, and likely never will be. The zeitgeist that birthed Twitter has come and gone, and you can't force it artificially as a mass exodus from one platform to another.
It seemed cool to twitter people. But to normal people it didn’t matter.
I never heard anyone talk about their blue check mark who didn’t sound like a tool.
I don’t need a blue check mark to know who the real Howard Stern is. I think the old blue check mark was a way for non-famous people to pretend they are as famous as famous people because they both had a blue check.
People should not trust an old blue check mark because it just meant that someone at twitter thought the person was reputable, but that’s not very useful. The new blue check isn’t that great either as all it means is someone paid $8. So at least they can be sued because they have an identity paying somewhere, or are more likely to be sued.
I’m not a Howard Stern listener or even a Twitter user, but in Stern’s case I guess I’d listen to his radio show to hear him say what his real Twitter handle is.
I’m not sure I need protection against a Howard Stern impersonator.
But I suppose the exact same way HN protects me from a John Carmack impersonator. The platform does nothing to protect me. And I don’t really care if someone impersonates him. If I did, I would check on his website or somewhere else that he publishes his HN handle.
Kind of like on AMAs when people post a photo saying their handle and the date.
IMO, HN and Twitter are not comparable. You can't follow people.
Whereas for example, if someone isn't a major figure or org, but is somewhere in-between, what's to stop someone buying followers or rebranding an existing account and spouting nonsense? You might not value authenticity, but the average consumer placed a lot of importance in it.
Have people learned nothing with deepfakes? A picture isn't proof.
There’s due diligence to follow people and the blue check mark shouldn’t remove the need for knowing who is the person you follow or at least what you do with their info.
I don’t think a blue check mark pre acquisition met this requirement just as it doesn’t now.
Photos can be deepfaked, but there are ways to help against that. Like having the photo posted by a known person. I mean, users could deepfake the ids used for pre acquisition twitter, but I’ve never heard of anyone doing that.
Just like I’ve never heard of anyone deepfaking their way past an AMA proof.
Again, to normal people it meant nothing. To people who tweeted a lot and were into twitter (ie “twitter people”) it was important, but not in the real world.
For the vast majority of people who just read twitter, it meant nothing.
Uh, 450m people used Twitter monthly in 2022, that makes Twitter fairly "normal". What makes Twitter not the "real world"? It's a direct reflection of real events.
Such a weird take. So if there's two accounts claiming to be a game publisher, and they both have the same amount of followers, and one rips off the tweets of the other, using a script, can you at least concur that the blue check was useful and meaningful as it meant someone had verified their identity through documentation to Twitter?
A more insightful question is "were they ever cool?" It's hard to think of any company or figure, before or after the Twitter purchase, where them gaining a blue check made them "cool", or even fractionally moreso.
Twitter could have attempted a true reputation system that would help me (I want to see people who people I follow have endorsed, that would be useful).
Instead they did something that was kind of confusing and not helpful. Twitter didn’t have a systematic way of being “significant” so it would just kind of be haphazardly applied.
Lebron James is famous, but he is known already so doesn’t need a blue check. (Just have an ama verification image somewhere in profile) It was all the other seemingly random people that had blue check marks that meant nothing to me.
The check mark was useful for differentiating LeBron from fake, parody LeBron accounts. I don't click through to every account retweeted onto my feed, so having a piece of UI on every tweet makes it easy to see that it's not a parody. That's very useful.
The people I follow were not fooled, they were laughing at parody accounts. The risk is that 1) I'm not verifying every account that gets retweeted onto my feed and 2) I have an imperfect overlap of knowledge with the people I follow. So a subtle parody could go right over my head.
Blue checks for accounts that aren't public figures/corporate accounts, were effectively medals awarded for playing the Twitter game well.
Paying for that medal dilutes its value to almost nothing. It also changes the incentives for those that pay, vs those who received the status from Twitter directly. The fact that Stephen King and Lebron James were 'gifted' paid blue checks after publicly rejecting them kinda says it all: it's not about democratizing reach, it's a pay-to-play scheme, but the actual popular kids aren't paying a cent.
If you want some evidence, take a look at the types of accounts that have the "paid for" checkmark. The majority of them are shilling courses, AI, crypto, MLMs or conspiracies.
Journalists were always the most annoying proponents of the old blue check system. Where it worked well was letting people check someone claiming to be a public figure really did represent that figure. But then journalists, who got the check as a matter of course by their employment, started treating it as a mark of credibility and demanding people they didn't like be stripped of their check.
I never trusted blue checks. I would regularly see fake accounts in the pre-Musk days and I regularly see fake accounts today. But I do take pleasure in the wounded egos caused by the new system.
> But then journalists, who got the check as a matter of course by their employment, started treating it as a mark of credibility and demanding people they didn't like be stripped of their check.
They’ve changed meaning, but companies do that all the time - especially under new leadership. Twitter has a huge user base and huge financial problems. If the plan is to FINALLY leverage the former to solve the latter then good on them.
Turning blue check into a paid service with features seems reasonable to me. I have no incentive to be prioritised in threads or be seen by more people: I’m not trying to sell services, or bring people to my platform to make some ad revenue, etc. For those that do, it makes sense, and I feel sorry for the people that are torn between a cheap way of getting exposure and a crowd of bullies who mock them for it.
It also makes sense that people with large followings get it for free, because they’re contributing to the platform. I saw people comparing their free subscription without consent to “r*pe” and, well, there’s no reasoning with that kind of lunatic.
OTOH it’s extremely funny to see blue check accounts with 12 followers, especially ones that have been active for years and just post photos of their dog every few days. WHAT WERE THEY THINKING? WHY ARE THEY PAYING IT MAKES NO SENSE
As someone who initially paid for a blue check the idea was appealing to increase signal vs noise, I detested all the scam / spam comments and posts.
I didn’t understand the rush to remove checks for existing notable accounts - and then forcing checks on folks and claiming they were paying is absolutely pathetic.
I share this because I was part of target market and was open to paying. If I cancelled mine I’ve got to imagine others will too - be interesting to get some data
Not only are they uncool but paid-checks should be (and often are) blocked on sight if you want a much improved Twitter experience. Sorry if you convinced yourself your good-faith self-promotion could use a boost.
(@BlockTheBlue had twice the followers that Blue had paying subscribers when it was blocked.)
It'll be interesting to see. For my part, the most embarrassing thing is watching people fall over themselves claiming they didn't pay for their checkmark.
But it is quite clear that among the set of people who cared about blue checks, they're no longer valuable.
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