I had the same thoughts, that Reddit's reasons must stem from opportunity cost.
The Apollo developer does however address this in his post and he claims that Reddit's ARPU is only $0.36/quarter. Reddit has likely been doubling down their efforts on Ad Targeting, etc and perhaps forecasts much higher.
Christian's reddit post only addresses ads though, but Reddit has been trying to diversify and create multiple products and revenue streams. They have gold for purchase and if I recall they were trying to launch some Clubhouse-esque product. Point is, it's hard to push any of these things if so many users are on 3rd party clients that don't support such features.
The Apollo developer does however address this in his post and he claims that Reddit's ARPU is only $0.36/quarter. Reddit has likely been doubling down their efforts on Ad Targeting, etc and perhaps forecasts much higher.
Christian's reddit post only addresses ads though, but Reddit has been trying to diversify and create multiple products and revenue streams. They have gold for purchase and if I recall they were trying to launch some Clubhouse-esque product. Point is, it's hard to push any of these things if so many users are on 3rd party clients that don't support such features.
reply