But I think they make a subtle dig at many other consumer products.
I have seen too many examples, where the "latest" product is inferior to previous-gen.
EG:
- A few car models I am familiar with had adaptive cruise control a few years ago, standard. Now, you need some expensive package. Definitely not "our best model xyz ever"
- Consumer appliances like refrigerators and washing machines just get more expensive, and more complicated, and crappier.
- A key. A friggin door key. How can you make a "next-gen" key that is worse than a piece of metal? Hello, every "digital" key fob. They SUCK! Slow, cumbersome, annoying sounds. Did I say slow? No, many keys are not "the best ever key".
- Ever update Microsoft Windows to a new version? Through today, I am scarred that an "update" to a device will be a regress.
So yea, when Apple says "our best ever", it may sound obvious and trite.
But other companies can't say this for _so many of their product lines_...
Definitely thinnest. Still terrible. I don’t recall if they even attempted “best ever” with that keyboard. I suppose perhaps they would have said that about the laptops that included these keyboards …
My point is “thinnest” can be true without being “best ever.”
I wouldn't call it "subtle". The only time I watched an Apple event I was shocked to find how accurate all the jokes were and how Apple really didn't miss any opportunity to boast about how many millimeters and percent something was thinner than before.
> I have seen too many examples, where the "latest" product is inferior to previous-gen.
You mean like when they removed the headphone jack? Or the magsafe laptop charging port, before adding it again years later? Yes, Apple made many improvements but they still mess up a lot and their software has just as many bugs (I use Mac OS for less than a year and already discovered three easily reproducible bugs/crashes in preinstalled applications).
But I think they make a subtle dig at many other consumer products.
I have seen too many examples, where the "latest" product is inferior to previous-gen.
EG:
- A few car models I am familiar with had adaptive cruise control a few years ago, standard. Now, you need some expensive package. Definitely not "our best model xyz ever"
- Consumer appliances like refrigerators and washing machines just get more expensive, and more complicated, and crappier.
- A key. A friggin door key. How can you make a "next-gen" key that is worse than a piece of metal? Hello, every "digital" key fob. They SUCK! Slow, cumbersome, annoying sounds. Did I say slow? No, many keys are not "the best ever key".
- Ever update Microsoft Windows to a new version? Through today, I am scarred that an "update" to a device will be a regress.
So yea, when Apple says "our best ever", it may sound obvious and trite.
But other companies can't say this for _so many of their product lines_...
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