I think this kind of advice is more useful when it comes from someone whose business model has nothing to do with startup lifecoaching. Otherwise it has a tendency to get a little self-serving and divorced from useful experience.
It's a point well-taken, but I went and read this post after reading this comment, and was surprised at how inoffensive the advice was: like, a lot of this would be very high on my list of most important advice to give (rates in particular).
(Obviously we come at this from different directions!)
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