Woah! As someone who hasn't paid much attention since the initial launch, I had no idea. Here's the business model:
> Besides in-game purchases, partnerships with retail chains like Starbucks, McDonald's, Sprint, pay Niantic Labs for "Foot Traffic" on-demand of the retail shops.
I'm pretty sure they're referencing John Hanke, who used to work for the U.S. govt, founded Keyhole through funding from In-Q-Tel (CIA's VC), which ended up spawning Niantic.
It seems they're actively working with the NGA, NSA, DIA, and CIA. It could be just for 3D geo-spatial tech, or it could be for sharing data. It's secret and it doesn't look like conclusive evidence of data sharing has been published. My personal belief is a little bit of both is going on.
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