Facebook changed their algorithm several years ago (2014?) to prioritize paid content over organic comments. This resulted in many companies being force to change how they communicated, as people who followed them were not guaranteed to receive critical information if posted on Facebook.
I guess the biggest difference is that Facebook has had almost 10 years to adjust the algorithm towards paid content, and have users becoming accustomed to the system.
> Facebook changed their algorithm several years ago (2014?) to prioritize paid content over organic comments.
That's a lie.
Instead, "Facebook realized that users were growing wary of misleading teaser headlines, and the company recalibrated its algorithm in 2014 and 2015 to downgrade clickbait and focus on new metrics, such as the amount of time a user spent reading a story or watching a video, and incorporating surveys on what content users found most valuable"
For companies that were depending on the organic reach of their clickbaity or low quality posts for their advertising, this had the effect of forcing them to pay to get that same reach. But it wasn't in any way that facebook was prioritizing paid over organic content.
The average rate of organic content on Facebook is 5%, and has steadily increased the amount of paid content that users get on their feeds compared to organic content.
Feel free to provide a source that show a decrease in advertisements on Facebook.
I guess the biggest difference is that Facebook has had almost 10 years to adjust the algorithm towards paid content, and have users becoming accustomed to the system.
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