Nail on the head, but also why services like twitter will always be the preference for most people. To the majority of people, community engagement means a platform to speak to a community and see that what you've said has had some kind of effect.
Rather than "taking part" in a community, what most people want is to "make use of" a community in a way that stimulates their emotions.
To bring the topic off on a slight tangent - I think this is an example of a distillation of natural human instincts. We've recognized the dopamine hit we get from the evolutionary favored behavior of building a community and engaging with it, and then found a way to separate it and repeat it without the effort that led to its evolution.
Rather than "taking part" in a community, what most people want is to "make use of" a community in a way that stimulates their emotions.
To bring the topic off on a slight tangent - I think this is an example of a distillation of natural human instincts. We've recognized the dopamine hit we get from the evolutionary favored behavior of building a community and engaging with it, and then found a way to separate it and repeat it without the effort that led to its evolution.
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