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Non-technical, non-idealistic, non-visionary (pick two of three) people starting putting glossy red ribbons on websites with pink lettering and called it Web 2.0.

A lot of monumentally good things have come from the last ~20 years of technological change, but the Internet breaking out into something mediocre people could exploit has done damage. And that’s a range that encompasses everything from minimally qualified marketing consultants to people drifting by on MBAs to (sorry) serial entrepreneurs who focus more on the launch than the idea.



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