I think some PM at google saw that 50% of users use adblock on https://backlinko.com/ad-blockers-users and said "hey, if we block ads, revenue will double".
also re adblock users being the minority, i think if we were, google a 1T company won't bother with this. It has to be a large chunk of their viewers.
I don’t know if people are overestimating but it sure as shit does surprise me each and every day.
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