He isn't arguing against a strawman, i.e. a misrepresented argument, he's saying the issue is not what OP claims and saying the issue is something else.
> Ad Hominem
He isn't using insults in place of an argument, he is including insults with his argument, so it's not an ad hominem.
> False Dilemma
He isn't falsely reducing the choices down to two or a few, he's just asking why Apple's customers don't act a certain way or have a problem with something.
> Hasty Generalization
What is it you think he is incorrectly generalizing to support his overall argument?
> Appeal to Emotion
He might be including emotional language, but he isn't relying on people feeling a particular way to agree with him at all. There is no appeal to emotion.
> One more for free; Begging the Question...
What question do you think he is ignoring/assuming to have been answered in making his claim?
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