Dying like that seems like a computer who can't avoid but to crash when it hits a single wrong bit on an ocean of memory. Why? Why choose rigid principles that might lead you straight to doom? Why people think this is honorable? His enemy lost nothing, and the allies left behind have to fight with less men.
I'm not advocating for what Navalny did, just explaining his point of view, according to which if you're not ready to die for your principles then you have no principles — just opinions. Again: his words, not mine.
Because if he left, the propaganda would have easily portrayed him as a coward. Staying in Russia gave him the best chance he had to win over the populous.
That's the thing about west, they think personal survival is above higher goals even if it leads to death, they think the goal is to live a long and comfortable life and avoid conflict at all costs. Russians do not think like this, at least the older generations.
His death and the circumstances will remain in your mind (buried, perhaps) for years to come and affect your decisions and thinking. And you're not alone.
In the end it's advertising for change, and we have data on advertising's usefulness. It can change minds.
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