Yes. Ever since Microsoft started serving ads with "Tiles" on the new Xbox 360 interface, back in Windows 8 era, the enshittification began the creep.
Xbox one, it's bundles of ads. When it first released, the UX was so horrible, I remember getting lost trying to find the menu to launch a game from disc. I had to page through ads just to find it.
Playstation, there's popups, and non-disable-able promotions for games and subsriptions. (There's also these "Stories" I think they're called, that tell you about the progress in a game, that are heavy with spoilers").
Both interfaces are masterclasses in optimizing noise/signal and adding as much noise as possible before the user stops using it.
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