He delineates it fine, I thought. The quality goes down as you get further along--Number 11 says nothing, for instance--but the 1-4 are perfectly valid.
Does your "infographic" add clarity? If no, it's not an infographic.
Does your "infographic" actually use data? If no, it's not an infographic.
Does your "infographic" communicate more compactly than a paragraph or a spreadsheet? If no, it's not an infographic.
Does your "infographic" tell a story or make an argument? If no, it's not an infographic.
Basically, infographics are yet another one of those academic things that got subverted by marketers in service of the masses. Now that they have a different audience, it's a lot harder for them to hold onto their original identity of "a piece of tri-fold cardboard at the science fair".
Does your "infographic" add clarity? If no, it's not an infographic. Does your "infographic" actually use data? If no, it's not an infographic. Does your "infographic" communicate more compactly than a paragraph or a spreadsheet? If no, it's not an infographic. Does your "infographic" tell a story or make an argument? If no, it's not an infographic.
Basically, infographics are yet another one of those academic things that got subverted by marketers in service of the masses. Now that they have a different audience, it's a lot harder for them to hold onto their original identity of "a piece of tri-fold cardboard at the science fair".
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