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> That's pride talking. Pick and choose your battles. If you're going to pick this one, make it overwhelmingly compelling.

As I said:

>> Assuming, of course, you're sure you did everything right.

The rest of your post assumes that there is an issue to deal with. There isn't. If they're in the right (again, assuming), being mentioned on the internet doesn't mean they should pivot into crisis mode.

There's a HN post, most of which, including the top comments, is meta and five (5) tweets - all of which are boring knee-jerk condemnation, none of which ask for clarification. If it'd gone viral, if people, if customers started asking what the hell is going on, then respond to them. But at least until that happens, it's a non-issue, PR-wise.

> I've never heard of this company, but my first impression is negative. Turn that around.

Sure. I've also only just heard of this company too. I think their technology and value proposition sounds promising. If I was in the business of putting JPEG images on in the internet, I'd be intrigued.



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