I used to have an account on FB but I closed it and it's unlikely I'm going back.
I did create a company page.
I'm on Twitter and I'm giving G+ another go for the third time.
iCloud looks interesting and could be a major threat to FB because I set up a bunch of pages for family just so they could see their grandchildren.
They're on FB for no other reason so iCloud definitely has some potential there.
I'm also more engaged with the Twitter ads than I ever was with the ads on FB, those ads never interested me. I fully expect FB to copy Twitter's ad model.
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