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It's mostly luck.


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In one of his talks Guy Kawasaki said (during his speech at Haas Business School) "It might be better to be lucky than smart". That said doing as good a job as you can helps!

Yes, of course. Thing is you can't really predict huge growth scientifically, but you can make good growth happen artificially. Now, if you are lucky, the product will catch on and grow naturally. But its mostly luck. Still, not a bad thing, because you can make a fortune without crazy growth. All you need is a very focused marketing message and a niche that is dying to give you their money. How do you find those? I'm not telling.

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