I find this applies in developing custom apps for larger companies.
When we were smaller, we dealt with smaller companies. Most of the work was brochure sites. Although these bring in around 4-5x less than larger companies I found that it was easier to secure the deal and equally please the client. You can't build the same brochure site for a corporate and charge 4-5x more, it just doesn't work.
Now we are larger we deal with larger companies. The apps we build are larger and bring in greater deals. The chance of securing the deal though is a lot more than 4-5x harder. I also find the client harder to deal with. You end up dealing with people who are further removed from the people really making the decisions. You end up developing to the people you are talking to then you end up reworking projects when they actually show it to the people making the decisions.
All this process ends up costing us more but we are slowly refining processes for this. I suppose it's a learning curve in dealing with larger companies but I find each client has their own set of challenges.
We now service both types of clients. The quick and easy brochure sites for quick turnover and high profit and the higher end client who pays more but the profit is always less than if we did (x) amount of smaller sites.
When we were smaller, we dealt with smaller companies. Most of the work was brochure sites. Although these bring in around 4-5x less than larger companies I found that it was easier to secure the deal and equally please the client. You can't build the same brochure site for a corporate and charge 4-5x more, it just doesn't work.
Now we are larger we deal with larger companies. The apps we build are larger and bring in greater deals. The chance of securing the deal though is a lot more than 4-5x harder. I also find the client harder to deal with. You end up dealing with people who are further removed from the people really making the decisions. You end up developing to the people you are talking to then you end up reworking projects when they actually show it to the people making the decisions.
All this process ends up costing us more but we are slowly refining processes for this. I suppose it's a learning curve in dealing with larger companies but I find each client has their own set of challenges.
We now service both types of clients. The quick and easy brochure sites for quick turnover and high profit and the higher end client who pays more but the profit is always less than if we did (x) amount of smaller sites.
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