This is the sort of stuff that made me decide to stop donating money to the FSF. Instead of using my money to help fund the development of new and improved GNU options that will help convince people to switch, they're wasting a whole lot of time on ineffectual campaigns like this. The goal should be to make GNU so good people will want to be using it...
Every significant software company does marketing, it's difficult to persuade people to use software if they don't know it exists.
It's hard to know whether this campaign is ineffective without some numbers. Will everyone leafleted ditch all of their Apple products and switch to Linux? Of course not, but perhaps some % will visit the FSF website and try some free-software programs.
If you have the ability to track the number of visitors to your website (I think the FSF recommends piwik for this) then you can get a rough measure of whether that number goes up noticeably in the time after a campaign, especially if you filter by IP addresses in the geographic area. No need for unique URLs.
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