"In general, I, like most of us, hate ISPs who advertise "unlimited" data"
It's unlimited which does not mean there aren't limitations. For example an "all you can eat" buffet means all you can eat in one visit and also means you can't expect to take home what you don't eat. Likewise unlimited would typically come with some restrictions and expectation that you aren't watching movies 24x7 but more like a normal person might (call it 12 hours x 30 days?).
"So instead of advertising as "unlimited", why not say "Use as much as you want upto xyz GB". "
Well for one thing most end users wouldn't have an idea of what that means. So right there that would be a fail in the brains of most normals. How many people can translate "x" gb or tb into something that means "I can watch 10 movies a night". So I guess that is the answer but then again they actually might not even realize how much bandwidth email takes or visits to the amazon store. Hence "unlimited" is much easier.
By the way at the 7-11 they don't say "you can have 10 ketchup packs" because then everyone might take 10 ketchup packs because it says they can. Leaving the ketchup and allowing people to take what they feel is right typically results in less usage overall.
It's unlimited which does not mean there aren't limitations. For example an "all you can eat" buffet means all you can eat in one visit and also means you can't expect to take home what you don't eat. Likewise unlimited would typically come with some restrictions and expectation that you aren't watching movies 24x7 but more like a normal person might (call it 12 hours x 30 days?).
"So instead of advertising as "unlimited", why not say "Use as much as you want upto xyz GB". "
Well for one thing most end users wouldn't have an idea of what that means. So right there that would be a fail in the brains of most normals. How many people can translate "x" gb or tb into something that means "I can watch 10 movies a night". So I guess that is the answer but then again they actually might not even realize how much bandwidth email takes or visits to the amazon store. Hence "unlimited" is much easier.
By the way at the 7-11 they don't say "you can have 10 ketchup packs" because then everyone might take 10 ketchup packs because it says they can. Leaving the ketchup and allowing people to take what they feel is right typically results in less usage overall.
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