He's following the structure of the book very closely, covering essentially exactly the same material. If he keeps going the way he is, he will cover the book's contents. Also, versions of his book are available for free on the net, or at least were when I last looked. So it's not clear that it's a marketing exercise.
Well, I gotta say. That was exactly what happened at a start-up I used to work for.
The sales guy didn't produce, survived a couple rounds of the Board getting anxious, and then he got canned.
At that point, we were already redoing the marketing materials ad nauseum. The Board was bringing in various consultants, and the engineering staff was even getting pared down (a year and a couple million bucks in).
Then, the marketing guy quit, probably just before he got fired (that was me). Then, the CEO got axed a couple weeks later.
That experience is one of the big reasons I write code today, instead of focusing on marketing. It sucks being in a position where you know you are getting blamed for the failure of the product (at least partially), but you're not sure what you can do to make it better, or if it's your fault at all.
It's more clear cut in programming if your code or your product sucks.
is this simply to sell his (very good) book?
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