Alaska is relatively inhospitable, cold, distant from main human cultural centers. Mars is vastly more so. While science fiction might give an imaginary fantasy of life on Mars appeal, if there were somehow a fact rather than a fantasy of some kind of habitation being possible there, the reality wouldn't be pretty. I'd imagine we'd use the planet as a penal colony for the dregs of society if it were a reality rather than a fantasy.
Also, I wonder how your version of "many people" compares to the population of Alaska.
No, I don't know, just imagine it would be different than how they imagine it. I don't see living there through the lens of science fiction so much as biology.
It really is that simple.
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