I don't see a clear market segmentation. Is it for 10 users or 10,000?
Five bucks per person-month doesn't make sense in either market. It's $5 too much for people building their business on Drive and Evernote. It's too little for 10,000 screen organizations...they know you will go broke. And then there's an asterisk on the free plan and another deal for students, so I'm left wondering if it's worth figuring out the value proposition before I think about learning how to use it.
If it was an enterprise product, it might make sense but that's not live fast. die young, and leave a good looking corpse business strategy compatible. Students probably don't need mobile task updates for group projects. In the middle, though, there are good user stories and price points. $400 per month for up to 20 users...that sounds like a way to qualify businesses and reduce the number of sales.
And if you can't make the bottom line $5000 per year better for 2000 companies, then it's time to throw in the towel.
Your company is building a business solution, not Pintrest. People are going to live 8 and ten hour workdays in it. Sure there needs to be an "easy button" to help people get onboard. Maybe that is training. Qualifying customers by their willingness to invest in learning to use your product makes sense. Project management is hard enough that investments in tool acquisition pay off.
The wrong customers are worse than no customers because they look like success but arent.
You are right and we didn't see it. We probably had wrong customers. Identifying the good ones is however a hard process, specially for the service we provide.
Five bucks per person-month doesn't make sense in either market. It's $5 too much for people building their business on Drive and Evernote. It's too little for 10,000 screen organizations...they know you will go broke. And then there's an asterisk on the free plan and another deal for students, so I'm left wondering if it's worth figuring out the value proposition before I think about learning how to use it.
If it was an enterprise product, it might make sense but that's not live fast. die young, and leave a good looking corpse business strategy compatible. Students probably don't need mobile task updates for group projects. In the middle, though, there are good user stories and price points. $400 per month for up to 20 users...that sounds like a way to qualify businesses and reduce the number of sales.
And if you can't make the bottom line $5000 per year better for 2000 companies, then it's time to throw in the towel.
Good luck.
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