You say this like the car companies aren't developing self-driving technology too. They are - they just don't need or want to shout about it as they don't want to cannibalise the existing market until it's necessary.
Even if they're the developing the tech, they'll do everything in their power as to not cannibalize themselves , and that will also contribute to their downfall. classic disruption.
And you can see that in the way they talk: they believe that they should aim at partial self-driving(only on highways) while Google targets full self driving(including cities) which is a totally different challenge.
On thing not clear from this article about delphi - is their ride includes city driving ? because self-driving cars could also cannibalize Deplhi, as far as i understand.
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