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> Apple gets a cut on any money made from apps but not from Web ads.

Not if those apps are free and using non-Apple advertising networks like AdMob.



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Then they still get the $100 the dev paid to publish the app in the first place.

$100 per year and per company, for unlimited Mac, iOS and Apple Watch apps.

Sorry wasn't saying it was anywhere near as much as a cut of ad revenue. Just that they are still getting something from you as a developer.

They give you value for your $100.

You get two technical support incidents per year: an Apple engineer will assist with code issues. They handle all necessary tax withholding in countries which require it. This is something you had to do yourself with Google Play (unsure if this is still the case). You also get access to CloudKit and various other Apple-hosted services which can be used within your apps.

I don't doubt that they make a profit on your developer enrolment fee, but it's almost nothing in the scheme of things, and you are actually paying for something.


$100 minus the reviewer salary, bandwidth, support, etc etc

At the scale they are operating, those costs are a drop in the bucket.

As is the $100....

Having apps locks you in to the ecosystem. If you're installing one app from the app store you're very likely to install others.

Buying an iPhone locks you into the ecosystem. There can't be many people who own one who've never installed any apps from the app store.

There may be some switching cost, but not much, depending on: - whether the apps are free - whether the same or similar apps are available on Android - whether those apps are critical to you in day to day use

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