I guess you're new here. Personally, after 20+ years working in SF, I think that's a perfectly plausible outcome. I mean, the whole internet ad market has been a long slide to being as awful as they can get away with. The median investor cares much, much, much more about ROI than how that return is achieved. And a common outcome for content companies that aren't stars but have nonzero revenue is to end up as zombies that do anything that juices income a bit.
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