You could raise the same argument about all the time they spend releasing open-source software, or producing the really great presentation slide decks that they do.
Regardless of the fact that a well-designed application encourages people to use it more, the fact that GitHub provide their employees with the opportunity to produce such well-polished interfaces is an incredible marketing tool for potential new recruits.
At the end of the day, it all fosters an environment where developers want to be The Guy That Works at GitHub, and all the great talent they attract just bolsters their position even more.
Regardless of the fact that a well-designed application encourages people to use it more, the fact that GitHub provide their employees with the opportunity to produce such well-polished interfaces is an incredible marketing tool for potential new recruits.
At the end of the day, it all fosters an environment where developers want to be The Guy That Works at GitHub, and all the great talent they attract just bolsters their position even more.
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