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zerr · 2017-02-18 08:07:39+00:00

Interesting. I was thinking most people from the target audience (tech) would have ad blockers installed. I can't imagine being a more or less tech-savvy and not using an ad blocker.

snarfy | karma 6644 | avg karma 3.15 · | 2016-02-14 11:55:17+00:00

I would assume tech users are more likely to install ad blockers.

lloydatkinson | karma 2342 | avg karma 1.51 · | 2023-07-16 17:03:20

I am always amazed how many tech orientated people don't use any kind of ad blocking

peterb | karma 1234 | avg karma 5.69 · | 2010-02-15 21:56:19+00:00

Exactly. Many (most?) geeks use an adblocker.

erickhill | karma 7450 | avg karma 5.15 · | 2014-09-17 16:16:32+00:00

Curious to know how widespread the usage of ad-blockers are, at least in the tech-savvy world.

IndexPointer | karma 59 | avg karma 0.69 · | 2020-06-02 17:07:04

We all use ad blockers but most people don't.

sumedh | karma 3033 | avg karma 1.1 · | 2014-12-16 20:08:30+00:00

I am think that almost all people in tech would be using adblock.

mozumder | karma 1835 | avg karma 1.3 · | 2015-06-11 08:03:30+00:00

This is my experience as well.

I only know 1 person among my friends/family that uses ad-block, and he's a very tech-oriented person.

Most people don't care about ads, or see them as a positive/useful.

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6d6b73 | karma 611 | avg karma 1.13 · | 2018-02-13 11:24:40

Probably 90% of users don't have any idea what an ad blocker is..

chatmasta | karma 18107 | avg karma 3.55 · | 2019-11-11 13:17:41+00:00

According to stats I’ve seen, around 30% of people use ad blockers. And that’s growing. Nobody stops using an ad blocker.

It’s not just tech savvy people. I imagine plenty of people here have set one up for their family members.

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Grishnakh | karma 1012 | avg karma 0.68 · | 2016-01-09 15:36:39+00:00

Are they though? Last I'd heard, it was still a minority of people using ad-blockers. Techies, sure, but most people are clueless, and only use ad-blockers when their techie spouses/relatives install them.

ifqwz | karma 83 | avg karma 2.37 · | 2022-10-15 10:52:11

It's the future (or perhaps the present) for those who don't install ad blockers.

bornfreddy | karma 1591 | avg karma 2.5 · | 2022-08-31 14:45:18

My experience is different - almost everyone I know uses an ad blocker. Some of them have installed them for themselves, others have helpful friends. But I rarely see someone scrolling a webpage with the ads on it.

i_am_jl | karma 1040 | avg karma 3.57 · | 2023-10-03 09:30:23

That's possible. I thought most people with that mindset would be running adblockers, so probably wouldn't be interested in paying for an ad-free experience.

I'm sure there are people who aren't aware of adblockers or aren't savvy enough to use them, but how many?

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svachalek | karma 3731 | avg karma 2.73 · | 2023-06-27 12:36:56

About 50-75% of the population doesn't use an ad blocker on the web, I assume that would carry to other platforms as well.

darkwater | karma 4557 | avg karma 2.64 · | 2019-11-11 11:39:11+00:00

Nope, mostly tech-savvy people use adblockers, it's astonishing how many people still see ads on a daily basis.

nomilk | karma 4624 | avg karma 4.22 · | 2023-10-29 18:03:44

The ~20% using adblockers probably aren't a random cross section of society, but more tech-savvy audiences that advertisers will pay big $ to reach.

Retra | karma 4460 | avg karma 0.93 · | 2015-10-28 22:40:29

Most people don't pay for ad blockers.

yoz-y | karma 5824 | avg karma 2.35 · | 2019-06-26 21:14:11+00:00

I disagree. The tech crowd is using adblockers to prevent spying and resource consumption. But majority of people running adblockers just don't want to see ads.

rdl | karma 38800 | avg karma 3.75 · | 2012-07-06 10:48:37+00:00

I think a lot of people just use ad blockers.