Hacker Read

svachalek · 2023-06-27 12:36:56

About 50-75% of the population doesn't use an ad blocker on the web, I assume that would carry to other platforms as well.

IndexPointer | karma 59 | avg karma 0.69 · | 2020-06-02 17:07:04

We all use ad blockers but most people don't.

AniseAbyss | karma 172 | avg karma 0.24 · | 2023-08-11 11:50:49

Most people don't even use ad blockers.

Retra | karma 4460 | avg karma 0.93 · | 2015-10-28 22:40:29

Most people don't pay for ad blockers.

Gtex555 | karma 19 | avg karma 0.33 · | 2022-09-18 20:57:09

ad blocking is not as popular as you think , I think 70-80% of people don't even use it especially on mobile.

BenjiWiebe | karma 2161 | avg karma 1.13 · | 2022-01-31 11:21:34

I'm gonna guess that isn't the case, and that the percentage of people using ad blockers is still fairly low.

empath75 | karma 15699 | avg karma 2.9 · | 2017-12-27 08:10:22

The majority of web users don’t use ad block.

dathinab | karma 9826 | avg karma 2.78 · | 2020-05-01 11:01:53+00:00

Yup, like close to no regular people use an ad-blocker.

zerr | karma 4218 | avg karma 1.52 · | 2017-02-18 08:07:39+00:00

Interesting. I was thinking most people from the target audience (tech) would have ad blockers installed. I can't imagine being a more or less tech-savvy and not using an ad blocker.

drpgq | karma 1406 | avg karma 2.13 · | 2015-02-02 16:18:09+00:00

I do wonder if the audience that actually uses stuff like Adblock aren't the type to click ads anyways.

rdl | karma 38800 | avg karma 3.75 · | 2012-07-06 10:48:37+00:00

I think a lot of people just use ad blockers.

mosselman | karma 4644 | avg karma 2.98 · | 2020-01-22 21:58:52+00:00

You'd think that all people interested in something like this have an ad-blocker. I wonder what the revenue is like.

decide | karma 43 | avg karma 2.87 · | 2018-09-03 21:28:49

Ad blockers are used by 600m devices. 40% desktop 15%. Mobile (at least in the US) Happy to gather sources if you'd like, I searched this up a few days ago

M_Grey | karma 7070 | avg karma 3.06 · | 2016-10-31 01:47:38+00:00

Honest question: How many people are left without some form of ad-blocking? It seems to have become incredibly ubiquitous, and when malicious ads aren't teaching people to go and get it, loud and obnoxious ads are.

ravar | karma 368 | avg karma 2.5 · | 2022-01-31 11:21:37

This strikes me as wishful thinking, adblockers are such a small minority. They are just following the incentives they would always follow, adblockers or no.

mrkramer | karma 2795 | avg karma 1.67 · | 2023-10-01 08:45:30

Not quite true, around 800 million people use adblockers[0].

[0] https://www.statista.com/topics/3201/ad-blocking/

reply

josephmx | karma 285 | avg karma 2.32 · | 2016-02-01 22:05:37+00:00

Unless ad blockers are used on a massive scale?

hueving | karma 14605 | avg karma 3.02 · | 2015-09-07 00:14:16+00:00

Most people don't use adblock and the ones that do weren't clicking on ads to start with.

6d6b73 | karma 611 | avg karma 1.13 · | 2018-02-13 11:24:40

Probably 90% of users don't have any idea what an ad blocker is..

saas_co_de | karma 1390 | avg karma 2.46 · | 2017-11-02 20:46:38+00:00

i doubt it. i would guess a much larger proportion of their audience uses ad blockers than the normal consumer media site.