Maybe the difference is that Apple has, recently, been announcing products well in advance of their official release date. We knew about the HomePod and the iMac Pro months before they failed to be released on the date promised. Maybe nothing has changed about their ability to deliver products, we just know more about their failures.
When's the last time you can remember them doing that? I think they've moved on. Sure, they make a few jabs here and there, but from what I've heard it was just one slight after another towards Apple following every new product they announced.
I don't think sending an e-mail is the right way to get this info out to them. Honestly though, do we really think that they don't know most, if not all, of this? I think that a lot of it is quite nit-picky, and in the scheme of things, whether or not these changes happen isn't going to make-or-break it for Apple in any significant way.
Yes, and I mean that in regard to the Mac Pro and iPod Classic, too.
This really shows that Apple is changing as a company. Rather than waiting for an event to announce things, they just announce them when they're ready. Their product cycle gets dictated more by the technology available than what might give them a boost at an event.
Apple typically doesn't announce that far out, though. They usually announce when their products are much closer to market, once they've got a device or two built and in hand that they can show off (like the recent HomePod and iMac Pro).
Granted, earlier this year we saw them meet with Apple-centric press to tell them "don't worry, we're building another Mac Pro, just not in 2017", but those present pointed out how un-Apple-like it was to make such an announcement.
It's not a product show -- though they do showcase some products from time to time, they do so mostly for major new stuff (e.g. new iPhone model etc). And they usually don't show minor updates (e.g. laptop speed bumps etc).
What we'll certainly see is new iOS and OS X versions announced.
A new Apple TV might be shown (though there's rumors about delays with content deals etc). A new MacBook Pro not so much, especially since they were recently updated and they wait for Skylake.
I think they got a bit excited with sharing prospective products. In the last year or two they've broken precedent and announced a few things prematurely. For one, they said that they were going to be releasing a professional-level iMac Pro soon (which happened). In the same meeting [0], they said that they're working on a new modular design for the Mac Pro which is probably due next year (assuming they're still on track). I think the feedback from those premature announcements was so positive that they decided to announce AirPower before it was fully matured, and on that one they've paid the price.
I wouldn't be surprised if they turn up the recluse-o-meter once again after this one, and I'm torn about that personally. On the one hand, it's great to see proof that they're working on innovations constantly, and it's neat to see that they don't always work (failure is a necessary component of invention). On the other hand, it's super exciting as a consumer to watch their live events and see something completely new that's available immediately and think "Wow, this is cool!", and that wouldn't happen if they keep pre-announcing things.
Best Apple-related news I have heard in a long time. Of course its outrageous, that they didn't listen to their customers earlier and reacted quicker, but it is great that they finally do, and also, that they are not shy admitting via this interview, that they changed their course.
Based on how long a product takes to bring to market in a large company, it might have well been the public reaction to the MB Pro release last autumn which woke them up. Just todays spec-bump of the Can takes like 6 months of preparation and planning. And it would fit to the true renewal being about 1 year in the future from today.
It might be to late for some, but I am so glad this is happening. Apple can make great hardware, if they are trying, and this sounds that they are trying again, so I am very curious what they can create.
Does it strike anyone else as being odd that Apple is noting this in their “Newsroom” press release? Don’t get me wrong, great for Shazam and all … but why is Apple - the company that bought them just 4 years ago - is making a todo about it?
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