Apple typically doesn't announce that far out, though. They usually announce when their products are much closer to market, once they've got a device or two built and in hand that they can show off (like the recent HomePod and iMac Pro).
Granted, earlier this year we saw them meet with Apple-centric press to tell them "don't worry, we're building another Mac Pro, just not in 2017", but those present pointed out how un-Apple-like it was to make such an announcement.
Does Apple ever announce anything before the day it happens? This is the company that drops iOS, macOS, and M1 on developers the day they do the public.
I'm not sure where people are pulling all these Apple silicon timelines from, but I can guess :)
Apple advertises the things that 99% of the people buying their products care about. That doesn't mean that things aren't changing under the hood.
I do wish they had a developer-focused version of these announcements, though. A lot of very interesting stuff usually never gets mentioned officially at all.
How else are they supposed to announce it? It's simply that, an announcement. People are talking about it now and there's info on the Apple site. I see this as a huge push forward for new developers.
What's going on with Apple releasing so many updates without holding a press event? (It's not like they have always announced significant updates at their keynotes.)
More than that, Apple does not announce products unless they have to (because they need developers to start working on it right now so everything's ready for release for instance).
Apple is happy to preannounce entirely new product lines, like AirPower. It never pre-announces new versions of current products, see: Osborne disaster.
And developers already have Apple Silicon development machines, see WWDC announcements.
Surely Apple release updated versions of their hardware and software pretty consistently. A hardware refresh happening in more than 6 months sounds like marketing hype to me.
I'd guess that Intel and nVidia also have new products coming out in 2013. I don't think we need anyone to confirm that.
Not really -- Apple has increasingly pushed more niche updates (spec bumps and ancillary product lines like the mini) via press release, and reserves their keynotes for more notable updates like laptop redesigns and broad-appeal products like the phone and tablet.
Lol. Yesterday's event was a software event, a jam packed incredibly long one at that. It was so packed they didn't even have time to talk about all the changes to the app store, which is why Apple disclosed that info ahead of time. Not sure when you would expect them to all also announce new hardware.
Just download iOS10 and open the new Breathe app, and Breathe. New Macbooks, iPhones, Macbook Pros, and Apple Watches will all come in time in future events.
I actually don't think Apple loves to announce things that won't ship for many months; the majority of their hardware announcements even in recent years have been for products that ship within a couple weeks, or even days, of the announcement. The only exceptions that come to mind offhand are ones driven by screw-ups. The iMac Pro and 2019 Mac Pro wouldn't have been pre-announced at all (and the latter probably wouldn't even exist) if the trashcan Mac Pro hadn't become a minimalist garbage fire, and AirPods, AirPlay 2, and the possibly mythical AirPower clearly ran/are running way behind their intended schedule.
Hardware just doesn't come out every WWDC. I agree with Rogue Amoeba that Apple needs to be willing to do minor hardware updates more frequently than they have been, but I would be surprised if most or all of their laptops don't get an update in the next three months, probably along with the (non-Pro) iMac and the iPad Pro.
In 2017 it was iMac Pro, HomePod. In 2016 it was Apple Watch Updates. In 2015 it was El Capitan.
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