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The quote about getting your users laid has been one of my AIM away messages for the last two years. I believe the phrase may have also showed up in a business plan or two :-)


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This is brilliant marketing... subtext "you will get laid if you use our site!"

As silly as it sounds, they really got the "get your user laid" component right.

> "If your website lets people privately connect with others who live in the same city, some of your user base will start using it to find sex."

This seems like something that would be in a David Letterman "Top 10 list of things to consider for your new website".


Did that "get someone laid" bit originate with JWZ? http://www.jwz.org/doc/groupware.html

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?" -- jwz, http://www.jwz.org/doc/groupware.html

Which is to say, selling sex has always been a nice business.


You should also consider an MVP approach. What is the minimal viable product I can entice these customers with? I mean... what is the least I can do in order to get laid as quickly as possible?

Hurray! 10 years of getting people laid remotely!

An app that was made to allow you to fuck people you don't know had dreams of making the world better? Is this some kind of elaborate joke?

It says so quite literally in the article: "Connecting Men Who Want to Fuck".


> type of date your looking for in a fetish bar

Yeah this reminded me of the "hanky code". Either the asset is requesting immediate extraction, or signalling he's into watersports!


User #333 here. Back in the day, someone offered me oral sex for the low user number. What a perfect metaphor for the dot-com era: offering to wildly overpay for a social media asset that would eventually turn out to be useless.

I read it and saw "PUA." Its as if they took all the underlying skills of manipulation and gaming psychology and applied it to business/networking.

"Except, instead of clicking on hot babes, you click on hot websites."

There's the catch...


Alternatively, if it will help them get laid more, they will pay for it as well. If your consumer oriented software does anything else other than helping users make more money / get more/better sex, then your consumers will definitely be fickle.

Apropos:

http://www.jwz.org/doc/groupware.html

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?"


This article many words. jwz short:

> Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?

(https://www.jwz.org/doc/groupware.html)


Do you know what was their marketing plan to launch Kik?

Also interestingly I get that question all the time and I've discussed it with the CEO of Kik.

Though you could think of it that way, I think it's more likely that sex sells, and the creator of this app thought that putting sexy silhouettes on his app would rake in the users.

What are the next sites that will get their users laid.
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