Cautionary tale? Some excerpts from Toyota's press page[0]
- Toyota is projected to be the number one retail brand for the 12th consecutive year
- Electrified vehicle sales – battery, hybrids, plug-ins and fuel cells – surge 30 percent and make up nearly one-third of total sales volume
- Projected to be the number one seller of passenger vehicles for the 12th consecutive year, and 20 of the last 21 years
- 2023 electrified vehicles sales of 565,800 represent 29.3 percent of total sales volume
- Corolla projected to be the number one compact car in America
- RAV4 best-selling SUV in the U.S. for 7th consecutive year
You can also just look at Toyota stock killing it vs SPY[1] over the past year
It really is amazing. Another way to visualize this success is to consider how physically close you are to one of Toyota’s products right now, sort of a K-nearest neighbors idea. And how many of those were manufactured in Japan, and considered notable within their category (ex: 4Runner, RAV4 Prime).
And a car that seems to have achieved something that others haven't, is licensing its technology to Toyota, and is selling cars that people want and are excited about. Other than that, yes, just hype.
You think so? Trust in measurements to qualify for government regulation are in question, not car performance or appearance. Toyota sales have not dipped surreptitiously (demand increased in oct).
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