I haven't used Hulu since they phased out the free tier, but I see in the article that Hulu generates $1bn in advertising sales per year. Do you still have to watch ads on the paid tiers?
> Hulu will still have advertising. The two current paid tiers — $7.99 a month with some ads and completely ad-free at $11.99 a month — are going to remain.
A small number of shows are not included in our No Commercials Add-on. You can still watch these shows, however, they will play with a short commercial before and after each episode.
While the list of shows may change, they are currently: Grey’s Anatomy, Once Upon a Time, Marvel’s Agents of S.H.I.E.L.D., Scandal, Grimm, New Girl, and How To Get Away With Murder.
And then on top of that it's a wasteland content-wise as you stated.
Anyone who watches Hulu has heard "will play with a commercial before and after the show". Hulu has been increasing the number of ads they include. It used to be ad free for many shows. Then they went to 30 second ads. Now they're stuffing 180 seconds or more on many shows.
> higher quality (arguably) shows
Definitely arguable. My feeling is the quality is going down quite a bit, but I think that's because the demand for content volume has increased (in the era of binge watching, a single TV series is started and over in one weekend).
> Additionally, it’s possible to just subscribe to the one service you really like because they all have a lot of content.
This might be true now. But there are multiple high profile streaming services launching in the next year (e.g. Disney+), which is prompting Disney to pull all content off other platforms.
Hulu has literally half a dozen old shows that they are contractually required to show an ad in front of or take down entirely. The vast, vast majority of users on the service will never see one.
It's a very different scenario to a company actively looking to increase advertising.
Hulu has had an ad-free option for most of it's life, although I think for a handful of videos the rights situation still required them to still show at least one ad for a movie or episode of a show
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